LinkedIn marketing. Lets talk about it.
Actually, let me ask a question. Is LinkedIn marketing really a thing?
To be completely honest, sometimes LinkedIn just annoys me. When I get more active on LinkedIn I do make connections, but I also attract an avalanche of LinkeIn invites from folks I’ve never heard of. In this respect LinkedIn seems to exist primarily to allow sales operatives from other companies to find me, and try to market to me. I tend to be a soft sell kinda guy, so I have a bit of a built-in chip on my shoulder when it comes to people aggressively trying to sell me stuff. So in all fairness to LinkedIn and its fan club, I might just be judging the platform too harshly.
Let me turn it around for a second. Rather than going with my gut and ignoring all those people I don’t actually know, maybe I should accept the invites and look at it as a chance to grow my network? Why would I want to do that? I don’t need a job. I own this company. I don’t need a career boost. I love … uhm … owning this company. What I am interested in is the use of LinkedIn as a platform to market our services to other businesses. Marketing isn’t terribly effective without an audience right? So maybe its just a volume game on LinkedIn. Grow the biggest possible network and let the numbers work in your favor.
So I ask again. Is LinkedIn marketing actually a real thing? Do I just put up with the quasi-annoying stuff in the name of being able to use the service as an outbound lead generation tool? What would you do?